Easily Explained SEO Updated in 2018 : Step-By-Step Guide

                                                          Easily Explained SEO Updated in 2018 : Step-By-Step Guide


Easily Explained SEO step-by-step for every blogger.

Do you have any idea how many people update how much blog posts daily?

Well, only WordPress users publish more than 2 million posts each and every day. That means 24 blog posts every second.

Well, that means people post 24 blogs while you read these 5 sentences.

And that’s the only count of WordPress users if we count all blog posts then, that’s going to be higher.

Hence, it means that it is very difficult to stand out from the crowd but you have to stand out if you want to be a successful blogger. I can do this why can’t you?

This is very easy to stand out from the crowd and be a successful. Just read my full article I guarantee you that you also will be a successful blogger 1 day.

You have to work hard. Do you know how many hours I spend to write blog posts and optimize that?

5-6 hours to write blog posts and 10-15 minutes to optimize it.

Millions of people all over the world search “SEO” term on every search engine.

On a single day, 2.2 million people search “SEO” on google. It is just on the google.

Therefore, being shown upon the 1 page on search engine is difficult and it will decide whether you are going to be a successful buisnessman or a bankrupt.

But what does actually “SEO” mean?

You might know that “SEO” stands for “Search Engine Optimization”. But what do you need to optimize?

Is it the writing? Is it the design? Or maybe, the links?

Yes, Yes you are right! It’s all of that and much more.

But let’s start from the beggining, What is “SEO” .


Well, according to wikipedia, SEO is the process of making your website or your youtube channel completely ready so, that is can appear in the search engine without spending ano money it is absolutely free.

Alright, let’s make it simple so that you can easily understand it.

Search Engine Optimization [ SEO] is the process of optimizing your online website content so that a search engine likes to show it at the top pages of search engine by using certain keywords.

Let me make it more easy for you my dear friend.

“SEO” means it is you(searcher) and search engine. If you have an article about “How to make a paper plane”, then you want to make it visible to all people on search engine which is google in 90% times.

When anybody will search for paper plane your result will also appear in suggestions but that will appear only when if you have done “SEO” of that post.

“SEO” is a type of magic for you my friend that provide you a kind of profit means if you did “SEO”of that post then that will appear on top of google(search engine).

So, let’s jump into depthness of “SEO”:-

  • Overview
  • Black hat vs White hat
  • On-page SEO vs Off page SEO: Cleaning inside your store and outside
  • On-page SEO
  • Off-page SEO


Now how does this magic look like and why does it even matter?

As, I said earlier nearly 90% of the searches are made on google.

The first 5 results on google get 67% of the searches and now I hope you got the idea why the search engine optimization(SEO) is so important.

If you need to hide a dead body of a person then hide it on the 2nd page of google search results. If your article, blog post or product is not on the 1st page and is on the other pages then it is just like a crap it is of no use.

But to know how to get your blog post or article on 1st page then, you need to know how Search works.

How Search Works:-

Easily Explained SEO Updated in 2018 : Step-By-Step Guide

Now, I am sure you have an idea about “SEO”. Let’s go I will show more depth and components of it.

While google guards it’s search algorithm and updates it, So it is hard to rank at 1st page of google. But first, Let me tell you there are 2 sides of SEO force,  and you have to choose 1 for you right now.

White Hat vs Black Hat:-

Easily Explained SEO Updated in 2018 : Step-By-Step Guide

As you can see, I am explaining it completely istead of  giving a short description of SEO. Giving short descriptionis called Black Hat.

Its’s same with search engine optimization.  Some people give short description and if they will do that then will not get any traffic and no traffic then no money. But some people explain completely and take you you into depth of a specific topic. You have to do the same thing to get tons of traffic.So, end up doing black hat.

This type of SEO focuses on optimizing your content only for search engine not for humans.

Many bloggers suggest to take help of some tools eg, 10k hits and break the rules to rank fast and that’s a fake way and that won’t be for long and google may be not consider it to include in search results.

Do hard work, spend time on your work which your do that’s the only way to get successful and that will be for long and then you will come to know how to work and after that whenever you want to get high rank you can get.

On the other hand, White Hat SEO is a sustainable way to build your buisness and there is no spam work in that. I will recommend White Hat SEO to you because I compare you as my brother.

Needless to say, you will hear me talking about White Hat only.

Ther’s a something in the middles of the black hat and the white hat that is Grey Hat that I need to address.

Grey Hat SEO:- 

It’s name reflects that is a little white and a little black.

That Cmeans it is not pure as white hat but not fake as blake hat. You are’t trying to trick anyone with grey hat. However, you are trying to get a distinct advantage. See, Google’s standards are not  clear as they’d like you to believe. Many times, they might even say anti things.

For ex. google has said that google is not fan of guest blogging to build links.

But what about guest blogging to grow your traffic and your brand? What if you do it to grow traffic back to your site and become a successful buisnessman.

Those are some reasons why I still recommend it to you. 

Other people probably disaggre with this but i don’t mind. I know what I am doing. that’s why I am telling to you. Some people say it is dead and no more use of it and some say it is still alive. But according to me it depends on you how you do it.

Cleaning inside your house and outside: On page SEO vs Off page SEO

There are two general classes of SEO: on-page SEO and off-page SEO.

On-page SEO concerns the greater part of Google’s positioning variables that they decide by straightforwardly taking a gander at the page you attempt to streamline, for example, your features, substance, and page structure.

Off-page SEO alludes to all factors Google investigates, and they aren’t solely in your own particular hands. They rely upon different sources, for example, informal communities, different sites in your industry, and the individual history of the searcher.

They’re extraordinary, yet you have to get both right so as to do well with SEO.

To give you a superior thought of what that implies, here’s an illustration:

Suppose you have a house with a garden in the front yard and a little pathway that leads through your front yard to your home.

Imagine these two situations:

Situation #1: Your home is super spotless within, yet your front yard is a wreck.

What occurs in this situation? All things considered, regardless of whether you have the cleanest Mary Poppins-style house within, if your garden resembles the woods from Sleeping Beauty, nobody will come into your home in any case.

Easily Explained SEO Updated in 2018 : Step-By-Step Guide

It’s the same in the event that you haven’t upgraded your page around on-page SEO. It might have awesome substance and look shocking, however it’s conceivable that nobody will give you kudos for it or point to your page.

Nobody will ever observe your delightful gem since you won’t get any activity.

Shouldn’t something be said about the a different way?

Situation #2: You have perfectly trimmed your yard, yet within your home is a wreck.

Turn things around, and they appear to be comparative: Having a pleasant garden will pull in a lot of individuals to come visit your home, however in the event that your lounge room helps your visitors to remember a battle region, they’ll leave fastly than you can tell about SEO.

At the point when a guest leaves your site in the wake of review just a single page, Google thinks about that a ricochet. The higher your ricochet rate (number of guests who leave your site in a flash), the more awful your page will rank on Google.

That is the reason you have to do both on-page SEO and off-page SEO.

You can complete a few things on your page to get the previous right and afterward significantly more things outside of that (off the page maybe) to pro the last mentioned.

We’ll investigate page SEO first.

On-Page SEO

Easily Explained SEO Updated in 2018 : Step-By-Step Guide

There are three big categories of on-page SEO that you’ll need to take a look at. The first and most important is content.


You’ve probably heard it before: “Content is king.” Bill Gates made this prediction in 1996, and it’s as true as ever today.


Because a Google search engine customer is happy when he finds the result that serves his needs in the best way.

When you Google “quick and easy homemade mac and cheese,” Google will put all its energy into delivering to you what Google believes is the best recipe for homemade mac and cheese (that takes little time and uses few ingredients) on the entire web.

It doesn’t look for just the quickest recipe, just the easiest recipe, or throw out a bunch of online shops for frozen dinners. It tries to give you exactly what you asked for.

Google always tries to give you the best experience possible by directing you to the greatest content it can find.

This means that your number one job to do well with SEO is to produce great content.

That’s a bummer, right? You still have to put in a ton of work.

SEO is no different than any other skill: great results will always come from big effort.

Just like the best marketing in the world won’t help you sell a bad product, super advanced SEO will be useless if you’re content just plain sucks.

Here are the factors that make up great content in Google’s eyes:

Quality – While the times where just delivering the best-quality content would make you stand out from the crowd are long gone, it is still the starting point for any successful SEO effort (and any online business, really).

Comming up with a great and cool content isn’t easy. With that you have to be like a techer and best at that part.

However, you don’t need to begin without any preparation. You can frequently begin by piggybacking off of substance that others have made and after that improving it, longer, and more top to bottom.

Or then again perhaps you have your own thoughts as of now. In the event that you do, at that point it may be worth conceptualize for some time and afterward think of a convincing feature to begin with.

When you begin composing, ensure you incorporate all the imperative elements of incredible substance in your blog entry.

Regardless of whether you’re a total beginner, you can simply adopt an expert strategy to awesome substance by essentially resolving to make composing a day by day propensity and work your way up in increases from that point.

Keyword research – Doing your keyword research up-front is a crucial part of great content.

Since you ideally want to include your targeted keyword in your post’s headline and throughout the article, you need to choose your keyword before you start writing.

I’ve covered keyword research extensively on Quick Sprout, but if you’ve never done keyword research before, you might want to take a look at Hubspot’s guide for beginners.

Out of all on-page SEO factors, this is the one you should spend the most time learning. You don’t even need to buy a book. Backlinko’s definitive guide to keyword research will do.

When I say don’t sleep on this, I mean it. There’s a reason we took the time to compile the top 40 posts on keyword research on Kissmetrics.

Use of keywords – Google has gotten smarter over the years. While you should, of course, use your keyword throughout your content, jamming your keyword into your text as much as possible will hurt your rankings rather than improve them.

Keyword stuffing is an absolute no-go these days.

Today, the use of keywords is much more about semantics. Google has gotten so good at interpreting the meaning of searchers’ keywords that it’s creepy.

It not only looks at your keyword but also synonyms of it to understand what you mean when you type in something like “five guys nyc.”

Easily Explained SEO Updated in 2018 : Step-By-Step Guide

Google will realize that you’re presumably not searching for five arbitrary guys, but instead, it surmises that you’re searching for the junk food chain “Five Guys, Burgers and Fries” by taking a gander at comparative quests that may incorporate the watchwords “burgers” and “fries.”

For whatever length of time that you ensure your catchphrase is available in deliberately vital spots (like features, URL, and meta portrayal), there is no compelling reason to specify it huge amounts of times in your content.

Simply center around the peruser and consistently coordinate your watchword a couple of times.

The freshness of substance – Hubspot has completed a benchmark this year that appeared, by and by, that posting all the more much of the time enhances Google rankings.

Be that as it may, posting new substance is just a single method to flag Google freshness. There are a lot of things that you can do with content that you’ve effectively distributed to influence it more to avant-garde.

Brian Dean from Backlinko, for instance, has just distributed around 30 posts in two years. However, he keeps the majority of his presents up on date by changing them and including new data as he discovers it.

While it is critical to distribute consistently, you can even now get incredible outcomes by posting once multi month as long as your substance is intensive and top to bottom.

Coordinate answers – Finally, Google will some of the time furnish searchers with coordinate answers ideal on the SERP. On the off chance that you compose your substance unmistakably enough for Google to remember it as a response to a specific inquiry, it will show up straightforwardly underneath the pursuit bar.

Easily Explained SEO Updated in 2018 : Step-By-Step Guide

Matt Cutts, previous leader of Google’s spam group and frequently open voice for the most recent in SEO and calculation changes, reported a year ago that individuals who were cutting the language would be spot on track.

That is the reason itemized manages and long how-to’s have turned out to be increasingly prominent. So make beyond any doubt you unmistakable up your written work. Extravagant popular expressions and complex sentence developments will neither make you sound savvy nor enable your SEO to diversion.

Moz has rattled off every basic angle you need to remember in the event that you need to do well with coordinate answers.


We just briefly touched on keyword research.

But it’s such a massively important topic that it deserves its own section.

The reason is that something like 90% of SEO often revolves around keyword selection.

I just made that stat up, but you get the point.

Keywords dictate what each piece of content is about.

It dictates what you call your site or how you describe your brand online.

Keywords even dictate how you build links, including everything from the tactics you choose to how you plan on implementing them.

Another common mistake people make is that they stop.

Maybe they redesign their website or come out with a new marketing campaign.

They do it for a week or two, update their pages, and then stop.

They think keyword research is a one-and-done thing. In reality, it’s the exact opposite.

The best SEOs are constantly doing keyword research.

They’re also constantly reevaluating if the keywords on their existing content still make sense.

Here’s how smart people make bad keyword decisions.

Normal keyword research mistake #1: Picking the wrong catchphrase

Suppose you offer counseling administrations.

Your administration may cost clients $10,000 through the span of a year.

That is somewhat less than a thousand bucks per month, so it’s not feasible.

However, it’s still genuinely costly.

Presently, in case you’re positioning #1 “with the expectation of complimentary business development tips,” think about what sort of crowd you will draw in?

Easily Explained SEO Updated in 2018 : Step-By-Step Guide


You’ll get individuals searching with the expectation of complimentary stuff! What’s more, that implies that they most likely won’t hand over their charge card the minute they hit your site.

That one watchword could send your site a large number of individuals every month.

Be that as it may, it’s likely the wrong group of onlookers. So it doesn’t bode well to rank for it!

You’d be in an ideal situation picking an alternate catchphrase regardless of whether it implies surrendering 980 visits every month.

Consider it: if only a couple of individuals who read that change over, you’re as of now ahead.

This isn’t the main normal slip-up I see, however.

Actually, this next one is much more typical.

Common keyword research mistake #2: Ignoring the competition

You’ve selected the right keyword from the get-go.

It’s contextually relevant to what you do. And it better aligns with what you’re trying to sell.

So what is the very next thing you do?

You open up a keyword volume tool like the Google Keyword Planner or even a paid one like SEMrush.

You type in a few ideas and get the results back.

Easily Explained SEO Updated in 2018 : Step-By-Step Guide

keyword inquire about tip #1: Focus on seek aim

A great many people center around watchwords.

Nonsensically, that is currently what you need to do.

Rather than taking a gander at what individuals are composing in, you ought to attempt distinguish what they’re hunting down.

This is the thing that “hunt plan” alludes to.

Furthermore, it’s the contrast between getting a modest piece of movement and driving genuine income.

How about we kick things off with a fundamental situation to feature the distinction.

You claim a vocation site.

You profit by landing organizations to run position post postings on your site.

That implies that you have to land position pages positioning great with the goal that individuals go to your site rather than Indeed or elsewhere.

The more individuals who discover employments through you, the more you’ll get paid.

Be that as it may, watch what occurs with a catchphrase like “designing occupations.”


Once you’ve ensured your substance is evergreen, the following huge piece you need to deal with is HTML.

You don’t need to be an expert coder or get a degree in programming using any and all means. Be that as it may, maintaining an online business without knowing the nuts and bolts of HTML would be the same as driving without realizing what the shades of movement lights mean.

Gratefully, with places like Codecademy or Khan Academy, there are all that could possibly be needed conceivable outcomes to get the hang of everything about HTML that you require in a matter of seconds and for nothing.

Hell, you can even learn it at work by simply utilizing a straightforward cheat sheet like this one.

How about we investigate the four sections of HTML you ought to improve for every last single bit of substance you deliver.

Title tags – Title tags are what might as well be called daily paper features. They are what appears in the tab of your program when you open another page.

The HTML tag for them is called title. Be that as it may, with regards to web journals, it frequently turns into a h1-tag, which remains for heading of the principal arrange.

Each page should just have one h1-tag to make the title obvious to Google. We’ve demonstrated to you proper methodologies to do this at Quick Sprout University, however the site First Page Sage has ordered a couple of more things that you can do to get these right.

Meta description – Meta description is what appears as a selection when Google shows your page subsequently to searchers. It’s anything but difficult to recognize who’s done their SEO homework and who hasn’t by the meta portrayal.

Easily Explained SEO Updated in 2018 : Step-By-Step Guide

On the off chance that you advance a meta depiction result, Google will never cut it off and end with “… ” or influence it to appear as though it closes mid-sentence. Improved meta portrayals likewise frequently specify the substance’s catchphrase in advance.

You can figure out how to think of incredible meta labels on Quick Sprout University, and ought to likewise look at some great cases to figure out portrayals.

Don’t overthink this 160 character content scrap however. When composing it, you should remember the searchers substantially more than the web indexes.

My most loved approach to alter both of these is by utilizing the Yoast SEO WordPress module.

Easily Explained SEO Updated in 2018 : Step-By-Step Guide

I utilize it over a ton of my locales since it’s essentially the best SEO module available.

It’s the most prominent, they refresh it week after week, and it incorporates a great deal of cutting edge efficient highlights.

It won’t just help you rapidly alter your titles and metadata, however it will likewise:

Help you set metadata for every informal organization with the goal that Facebook, Twitter, and so on will legitimately design your rich information, for example, the pictures.

Powerfully make and refresh your XML sitemap as your site develops.

Incorporate with your Google Search Console out of the crate so you can rapidly discover and settle the most concerning issue zones on your site.

What’s more, parcels more!

For instance, rather than customizing each page or post physically, you can make default settings for your titles and metadata.

You can even include additional highlights. Two of my top picks are the Readability and Keyword investigation instruments that assistance give straightforward benchmarks to individuals you’re working with or outsourcing to.

Easily Explained SEO Updated in 2018 : Step-By-Step Guide

That path, there are clear pointers for them to hit before regularly distributing specifically to your site.

Easily Explained SEO Updated in 2018 : Step-By-Step Guide

Construction – Schema is the consequence of a cooperation of a few web search tools. It’s fundamentally only a subset of particular HTML labels that will enhance the manner in which the internet searcher result pages show your substance.

For instance, the creator of the above case with Bitcoin utilized Schema to make the rating that Google shows on the SERP. It’s a fairly little factor, however unquestionably great practice.

Moz has some great tips on the best way to get the most out of Schema. When you’re set, keep in mind to test your page to ensure everything runs easily.

Subheads – I’ve beforehand recognized subheads as one of the seven things each extraordinary greeting page needs.

Not exclusively do they encourage organization and structure your substance and give your perusers simple reference focuses, however they likewise influence SEO.

Contrasted with your h1-labels, your h2, h3, h4, and encourage subheads have less SEO control. Be that as it may, regardless they matter, so you should utilize them.

Besides, it’s one of the most effortless SEO wins you can get on WordPress.

Step by step instructions to analyze these HTML changes – Google’s Search Console (in the past Webmaster Tools) has a “HTML Improvements” report that will enable you to detect a portion of the issues that I featured previously.

Google utilizes your site’s metadata, including the title labels and meta depiction, to make sense of precisely how to characterize your site and after that inform clients concerning it.

Inside this report, you’ll have the capacity to rapidly analyze if:

You have copied them crosswise over different pages or posts on your site.

They are too since quite a while ago, truncated, or cut off before individuals can completely read them.

They are too short with the goal that they’re not expressive or sufficiently supportive.

They just aren’t sufficiently useful and are deficient with regards to watchword goal.

The report will give you a sitewide investigation.

Easily Explained SEO Updated in 2018 : Step-By-Step Guide


At that point, you can tap on the number by every one to plunge into the particular page or post issue.

Easily Explained SEO Updated in 2018 : Step-By-Step Guide


The third and keep going piece of on-page SEO that I’ll cover is site design. While this part gets super-geek truly rapidly, there are a couple of straightforward things everybody can and should deal with to enhance SEO rankings.

A decent site engineering prompts an incredible affair for the client when he or she explores your page. It centers around things like quick stacking occasions, a protected association, and a versatile inviting plan.

In a perfect world, you’ll delineate the engineering of your site before purchasing the space. That enables you to truly get into the leader of your client and figure out your way to an incredible client encounter (UX).

ConversionXL has distributed an incredible guide on the most proficient method to ensure your UX rocks.

You likewise need to improve a couple of things for an incredible “internet searcher encounter.” The more open your site is to Google, the better it will rank.

Simple to crawl – Remember the creepy crawlies from the early on record? These are the projects that “slither” starting with one page on your site then onto the next through connections.

Contingent upon how well they can file every one of the pages on your site, they’ll probably report back to Google that you are a decent outcome.

The thicker the web of connections between pages of your website, the simpler it is for the creepy crawlies to achieve every one of them, giving the web crawler a superior comprehension of your webpage.

Copy content – There is a lot of fantasies positioning around copy substance and how it harms your rankings. A typical oversight is to feel that everything on your page ought to be unique.

Re-posting your substance on different sites or distributing your visitor posts again individually site doesn’t hurt your SEO except if you do it the wrong (nasty) way.

For instance, on the off chance that you re-post your identical substance to a major outlet like Medium, it may hurt your rankings since Google files your Medium article first since it’s on the more definitive space.

We frequently allude to this as a “canonicalization” issue.

What’s more, ordinarily, it’s as of now occurring on your site without you notwithstanding acknowledging it.

Here’s an ideal case from my site.

Visit “NeilPatel.com/blog/,” and you’ll see something that resembles this.

Also read : 6 important types of SEO tools for 2018  

5 Free WordPress Themes in 2018 (updated)

Thnx for reading my blog post, I hope you liked it.

Don’t forget to like and share!

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9 thoughts on “Easily Explained SEO Updated in 2018 : Step-By-Step Guide

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