Do you know why everyone is suffering from less referral traffic from Google???
There are 2 reasons behind it…
- Competition has increased
- Google has released a new feature
Google has released “featured snippet” and it is the major cause of less referral traffic from Google…
I know you might be asking me what is it and how does it look like…
So let’s dive in the sea of “featured snippet”…
What is Featured Snippet or Answer Box?
The featured snippet is a brief answer of the user’s query, it is displayed on the top of Google’s Search Engine Result Page(SERP). It is derived from a website and it includes page’s title, description and URL. Featured Snippet is of 3 types:
But How to Get Featured in Featured Snippet for Serp?
Well, I’m sure that you’ll agree with me when I say.
It is the most difficult task to drive traffic to the website.
I know you are here after wasting much time, So I won’t waste your time.
Imagine suddenly your website’s traffic increased to 976.83 by just applying a few techniques in your post…
And Today I’m going to show you those techniques step-by-step…
So, the technique is to optimize your website for the featured snippet.
I’m sure you know about the featured snippets which are also known as google snippets.
It is very important to optimize the website for Google’s featured snippet.
And there is no magic that will help your website to appear in SERP featured snippet…
If you want to appear your website in featured snippet then you have to optimize the website for the featured snippet.
But how can you optimize your website for Google search featured snippet?
How to Get Featured in Featured Snippet for Serp-
1. Answer each question briefly
I have observed and heard from many big bloggers and digital marketers that Google loves to show post in SERP which are of 1 paragraph.
So, according to pro bloggers and big companies, the average length of a featured paragraph snippet is 45 words and the maximum is 97 words.
You can see a study on a graph that shows how many words should be there in your blog post to be shown in the featured snippet in SERP and by observing this graph you can optimize your website for the featured snippet.
Now, after observing this graph don’t start writing 1 paragraph blog posts.
Because nowadays Google prefers the super in-depth content which is also known as the cornerstone content.
Writing long content will help you to cover more topics & related questions and that’s Google love.
Now, you must be thinking about the length I should use…to get featured in the featured snippet.
You must write cornerstone content but to be shown in SERP’s featured snippet you need to optimize your website blog post.
Just improve and correct your blogging type:
- Ask questions in the blog post(that might be a subheading)
- Immediately answer that question in 1 paragraph
- Elaborate the answer later in the post.
After using this technique it gives the awesome result because the post is well-structured and easy to read by the reader.
Tip: You should answer each question in your article in a brief manner.
2. Be Genuine and Prepare well
Google wants numbers, lists and steps in the featured snippet.
I have observed it and all big companies observed too.
In the answer box Google lists:
- Number of Steps
- Year and City of Birth
Make sure to list numbers and names when you write the answer to the question.
In fact, according to a study done by Mr AJ Ghergich told that comparison chart and list are easy to get featured in the featured snippet because Google likes well-structured data.
If you search for a query about a brand and if the answer in the brand website is not well structured then Google will pick up the results which are well-structured from another website.
Look at the example given below in the picture-
Here’s it :
I searched for Denny’s price then the result came about Danny’s price on the other website and you can see Danny’s website is on the 3rd place but the data might not be wee structured. So, Google pulled the date for the query from another website.
After seeing this you know how much Google likes well-structured data….
Tip: You should write your article in well-structured form to get featured in the featured snippet.
3. Be sure a Single article answers many similar questions
According to a study about the featured snippet by Ahrefs told that if a page is featured once then it would get featured for similar queries too.
So, your article must be well-structured and wrote the way it answers a lot of related queries.
And Google is expert in finding the synonymic and closely related questions.
Take a look at the example:
So, don’t waste your time in creating tons of separate pages answering each specific question.
Tip: Create 1 super deep and long article which answers all questions for a single topic.
4. Organize your questions properly
If you want to provide many related questions in 1 article then you need to organize your questions properly and by doing this your article will be well structured too.
I have a keyword strategy which may help you:
- Appropriate keyword makes a section or a category of the blog
- More specific search question will become the title of the article
- And even more specific question determine the subheadings of the article
- There will be multiple questions that are so closely related that they will become a single subheading
Tip: You should organize your questions in a good manner, that will help you to write only 1 article on a single topic and will cover each related question.
5. Use eye-grabbing images
Featured snippet looks amazing with the pictures.
So, make sure you add eye-catchy images in the article.
Google will show that image in featured snippet randomly from your article
So, you must add all eye-catchy images in the article.
To maintain well your article here is the free list of WordPress plugins to visualize your article- add graphs, tables and charts etc.
You should use Canva to edit your images and make them eye-catchy. Make graphics and create images to post on social media.
Tip: Create and upload high-quality and eye-catchy images in your article. To create images use the tools(given link above).
6. Update and re-upload the images (WordPress)
Did anyone tell you before that WordPress adds the date to image URLs??
Yes, it is true…
So, whenever you update your content next time make sure to update and reload images too.
Tip: Update your images also with your content.
7. Monitor Your Progress
So, you must keep eye on your progress because by keeping an eye you can improve your strategy whenever it goes down.
Tip: Always keep a sharp eye on your progress and you can use the websites listed above to monitor results.
What is Rich Snippet?
A snippet is a result as a summary shown by Google at the top of the page for a query.
For Ex- I was searching for a good recipe for homemade ice cream and googled it.
Google showed me the results list with normal snippets and rich snippets.
A normal snippet usually looks like this:
The title in blue, the URL in green and a description of the page. This is called a snippet.
But how rich snippet looks like???
A rich snippet shows some extra information between the URL and the description.
A rich snippet example:
As you know the competition has increased too much and Google keeps releases new features and this time released “Featured Snippet”.
So, you really have to do work to be featured in the featured snippet, it is not easy but it’s not impossible too.
Don’t worry If you follow all these listed tips in this article then you will definitely make to the featured snippet and will get gain much referral traffic from Google.
A quick Revision for you:
- You should answer each question in your article in a brief manner.
- You should write your article in well-structured form to get featured in the featured snippet.
- Create 1 super deep and long article which answers all questions for a single topic.
- You should organize your questions in a good manner, that will help you to write only 1 article on a single topic and will cover each related question.
- Create and upload high-quality and eye-catchy images in your article. To create images use the tools(given link above).
- Update your images also with your content.
- Always keep a sharp eye on your progress and you can use the websites listed above to monitor results.