It is Like Search engine optimization, Social media optimization is also very important to gain success of your Website.
Especially, now social media influence the SEO of your blog.
Social media marketing and Social Media optimization have become equally important now.
And Especially for an E-commerce site.
Social media optimization is very important, as now people use social recommendation(reviews) for buying products online.
Moreover, if you are on Social media then it will help you to create a brand of your own.
What do you actually mean by social media optimization?
SMO is a special technique to promote your product, content or any service, build a brand on various social media platforms.
It includes sites like Youtube, Facebook, Twitter, Stumble Upon, Reddit etc.
After Google Panda and Penguin update, to build the trust factor and authority of your Website, your social media influence will play a great role.
Social media optimization means proper optimization of your post for social media website – Digg, stumble upon, Reddit, Twitter and 100+ such sites.
What is the difference between search engine optimization and social media optimization?
Search engine optimization (SEO) means your targeting traffic from search engines which include on page and off page optimization.
And social media optimization (SMO) is mostly on page optimization. That include quickly scalable posts.
Which social media website?
First of all, make a list of social media website which you want to target, suits your niche
How to start with social media optimization?
Visitors websites like Stumble upon, Reddit are in quick search of news and they don’t stay for long.
There is only 1 way to stop them.
So that your website’s bounce rate will decrease.
Give more to them than they want.
Include related articles and internal linking to keep them moving around within website.
Three important factors that will be the basis of social media optimization?
If your content is not targeting the topic, irrespective of country, caste and religion then don’t target social media.
Articles you post on Social media must be based on proper research and with proper data.
People will not believe you if you are not are a top class celebrity or blogger.
2. Website design
Design of Blog or website plays a crucial role to decrease your bounce rate and then get more vote on these websites.
If your blog/website design is irritating or not attractive then people will not stay longer and that will straight lead to increase in bounce rate.
If your website/blog has good navigation and fewer ads then people will always prefer it.
From my experience website/blog with white or light blue background do great as compared to dark background pages.
3. Content navigation
As you know content is king.
If your blog/website is in the easy language then it plays a crucial role in success.
Articles with Images, Lists, Data and stats do brilliant job on social media websites.
Write an article with easy words, small sentences and it must be easy to read.
An example is this article. Should I submit an article now?
If your target social media website then submit your article on my website, best advice will be PM (email).
4. Now What?
People many times get quality traffic from social media websites but most of the time they fail to show them their best posts.
Do it by linking them to a dedicated post of your best articles.
I hope you liked my article.
So don’t forget to share.
And let me know by dropping a comment if I left anything or you have any query.